Welcome to Startups Crushing It!

The goal of this paid newsletter is simple: Deliver value.

  • Quality over quantity. I’m picking the best-fitting startups only and publish two startups per post. Every startup published is heavily researched.

  • Revenue is king. Startups that make a profit early have a strong chance to survive. Customers vote with their wallets. A startup should have at least one paying customer to be featured in the newsletter. (there are exceptions)

  • Early-stage traction. I’m focusing my energy on early-stage technology startups that are gaining momentum and traction. Preferable before the Series A funding round.

  • Join the Slack! We’re a community of founders and investors having fun. When you join, please introduce yourself in the #introductions channel!

What other people say

“Highly appreciate your work on Startups Crushing It! keep it up!“

— Lisa Mangertseder, Research Lead @ VCLeaders

“Trevor, I enjoy your Startups Crushing It! emails! Keep up the good work. Brad”

Brad Jenkins, Angel Investor, Serial Entrepreneur, Mentor, Advisor, CEO @ Seed Round Capital

“I'm loving the jam with the curated lists and analysis. Keep it up!”

— Atin Batra, General Partner @ 27V (Twenty Seven Ventures)

“Thanks for putting all the work into Startups Crushing It! I love your summaries!”

— Fedor Filimonov, CMO @ STRV

The newsletter will remain free. Free readership is possible thanks to sponsorship deals. I’m asking for 30 seconds of your busy day in return to check out the sponsorship products or services.

I’m never going to promote garbage I wouldn’t use myself. That’s a promise I’m keeping to myself. And I’m disclosing any sponsorship deals to be fully transparent.


Sometimes readers tell me that my newsletter goes to their spam/promotions folder. — Add crushingit@substack.com to your contacts to reduce the chance of this happening.

Who runs this?

I’m Trevor-Indrek Lasn. I’m a writer, programmer, and entrepreneur. I’m so glad to have you here!

Feel free to connect with me on LinkedIn or Twitter. Or anywhere you prefer.


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